Hi, I'm Yla Eason. Welcome to my profile!
Yla Eason's Bio:
Yla Eason is an accomplished marketing professional based in the Greater New York City area. She teaches, develops and creates both relevant marketing communications and digital strategies for organizations. She currently serves as the Acting Director for Marketing, Communications and Recruiting at Essex County College, found in Newark, New Jersey. She had earlier taught advertising and promotions at Rutgers University's M.B.A. program and electronic commerce at CUNY's School of Professional Studies. She also consults on marketing and communications strategies. Yla Eason is also the founder of Olmec toys, a multiracial toy company dedicated to fighting the racial imbalance in toys and superheroes. The company has gone on to reach over $5 million in sales, and is nationally recognized for pioneering a new market in the toy industry while also promoting racial diversity. Her achievement earned her an honorary Ph.D. from Bloomfield College, she was awarded The Business Enterprise Trust Award from President Clinton in 1996, and her story is even used as a case study in business schools to teach multiracial marketing! After studying under Dutch-based executives, Yla Eason has become a Lego Serious Play (LSP) facilitator, promoting the philosophy that playing and building with Lego bricks can be used to foster creativityand learn how to solve problems. Yla is also a member of TED Ed Brain Trust, Women in Technology and the American Marketing Association. She specializes in developing digital advertising curricula for professionals.
Yla Eason's Experience:
Acting Director of Marketing, Communications and Recruitment at Essex County CollegeApril 2014 - Present | Newark, New Jersey
Adjunct Lecturer at Rutgers UniversityJanuary 2014 - Present | Newark, New Jersey
Teaching advertising and promotions course to MBA students.
Adjunct Lecturer at City University of New York2011 - Present | New York, NY
Teaching electronic commerce course to online students.
Learning and Development Director at R/GAJuly 2011 - June 2013
Directed learning activities of R/GA University and delivered more than 78 global learning events discussing, trends, ideas and processes that affect the fast changing digital, social and mobile marketing landscape. Wrote curriculum and conducted management leadership classes.Sourced instructors for digital education courses for executives.
Director of Learning and Development at Howard UniversityFebruary 2011 - August 2011 | Washington, DC
Center of Excellence in Advertising
Lecturer, School of Business & Coordinator, Entrepreneur Training Program at Medgar Evers College of CUNYSeptember 2007 - March 2011 | New York, NY
Yla Eason's Education:
Harvard Business SchoolMBAConcentration: Marketing
Fitchburg State UniversityBachelor of ArtsConcentration: English
Yla Eason's Interests & Activities:
Toys, Marketing, Legos, 3D Printing